Having a name is an important part of one’s identity. We spend so much time thinking of the perfect name to give to children and even to pets. Yet you take so much time planning and designing your own jewelry, but do not take time to think about your jewelry brand name. Even titling a work of art can be pretty tricky and would take lots of time for you to decide and there would surely be plenty of mind-changing going on.
When branding your jewelry collection, you have to make sure that it communicates what the concept of the designs is all about. It also has to give it that certain appeal and the ability to spark the interest of potential buyers. Don’t be afraid to experiment with even some of the strangest word combination. When something pops into your head, write it down! Nothing is too crazy for this.
Another thing that is important when coming up with a name for your collection is that the name has to be attention grabbing and attention retaining. It helps if it is easy to pronounce and easy to remember. Some of the best titles have nothing to do with the product itself but it really makes people curious and they turn out to be very effective.
Collection names are also a lot better if they are short because as mentioned above, it makes them easier to remember. But make sure that you can convey the gist of the collection in a few short words. It might also be a good idea to omit words that are obvious such as jewelry, necklace, etc.
A great tip to remember when coming up with names is to have a dictionary or a thesaurus close by. These will help you to come up with words that you wouldn’t have thought of in the first place. There can be a number of better ways to say pretty or shiny and your thesaurus will help you with that.
You can also opt to choose words that are from a different language. This gives your name a slightly different flavor. It also helps that some words in other languages may sound a lot better or a lot more romantic.
Of course I did say that nothing is too crazy when coming up with names but this only applies during your brainstorming session. But it is very important to stick within the general feel of your collection. Perhaps using word combination that are more specific rather than vague will help in communicating the theme better.
Beading and jewelry making is a way to express yourself. Once you are able to make stunning jewelry pieces do not forget that your brand name will become associated with you and you need to express this as well. Take some time creating a perfect name for your unique creations, whether you are making Christmas beaded ornaments or studded gemstone bracelets.